Misty Deskins & Lindsay Meucci

Director Loyalty Marketing, K-VA-T Food Stores
Director Marketing, Giant Eagle

Xcelerate presentation

Personalized marketing best practices to drive sales and CPG engagement

11:45am - 12:15pm |  Wednesday October 9th 

Personalized marketing can be thought of as the action that retailers take after discovering the continuum of subtle and obvious insights in their customer data.

In this Q&A-style panel with retail marketing practitioners, delegates will hear and have opportunity to pose questions around personalized marketing strategy, campaigns, collaboration with merchandising and CPGs, as well as key performance metrics.