Mark Wilkinson

Head of Space Planning, Pets at Home Ltd.

Xcelerate presentation

Delivering the best shopper experience regardless of store size

12:20pm – 13:00pm |  Wednesday September 18th

With 450 mature stores varying in size between 3,000 and 17,000 square feet, an ever-increasing portfolio of potential products and the need to add value-add services instore, Pets at Home needed to pinpoint the key elements that draw a shopper to a specific product to ensure the key assortment was in the right store, regardless of size, at the right time.

Join Mark as he takes the audience through Pets at Home’s category optimization process, results and learnings to date.
Mark first presented at Xcelerate Boston 2018. We are delighted to welcome Mark to Xcelerate Paris.