Mark Wilkinson

Head of Space Planning, Pets at Home Ltd.

About Mark:

Mark Wilkinson is Head of Space Planning for Pets at Home Ltd, the UKs largest specialist pet retailer and is responsible for the analysis of performance and the allocation of space to product categories and service propositions, such as Veterinary Surgeries and Dog Grooming Salons within their 400+ stores. Mark is also responsible for the Store Format team who develop the design aspects of the store layout to work alongside the merchandise space.

Mark began in retail within the Home Improvement sector whilst in high school and went on to hold management roles in operations, logistics, merchandising and space planning over 22 years in that sector before moving to Pets at Home in 2007. Mark graduated from Manchester University before going on to complete an MBA with the Open University in 2000. Mark lives in Manchester, UK with his family and in his spare time enjoys hill walking and amateur basketball in which he was an administrator for many years.

Xcelerate presentation

Optimizing assortments to drive growth in a highly comPETitive market

11:45am – 12:30pm |  Wednesday October 3rd

With 450 mature stores varying in size between 3,000 and 17,000 square feet and an ever-increasing portfolio of potential products, Pets at Home needed to pinpoint the key elements that draw a shopper to a specific product to ensure the key assortment was in the right stores at the right time.  

Learn how Pets at Home took at multi-faceted, strategic look at each of their categories to adapt to the constantly changing market environment.  The company will discuss their decision-making process to purchase SR Category Space Optimization and SR Shelf Planning, the implementation process for this software and the potential benefits the company has gained to date.

Experience 3 days of content at Xcelerate 2018

Reallocating space to refine assortment, deliver more pet-related services, and increase customer loyalty