Vice President of Retail Solutions Management, Topco Associates LLC
Linda Severin is currently the Vice President of Retail Solutions Management for Topco Associates, LLC, joining in May 2014. Her passion for consumers has driven her work with companies including ConAgra, Campbell's, and Sara Lee. Linda also spent five years at Kroger, where she was Vice President of Corporate Brands. At Kroger, she built and led the team responsible for their private brand portfolio strategy through in-store execution. Linda brought this shopper-centric and data-driven approach to marketing and loyalty at Topco, and is now leading the Topco/Symphony RetailAI partnership.
Driving category growth through customer-centric insights and CPG collaboration
12:10pm – 12:55pm | Wednesday October 3rd
Deriving meaningful insights from shopper data—and converting that knowledge into action—is easier said than done. Topco brought together six of its Members in the “All-In-One” Program -- Hy-Vee, Price Chopper/Market 32, Big Y, K-VA-T, Coborn’s Inc. and Tops – and is providing unique and innovative data insights for primary shoppers. Hear how Price Chopper/Market 32 is leveraging those insights in merchandising decisions. Kraft Heinz will also talk about how it collaborated to bring key shopper understandings to drive sales and loyalty at Price Chopper/Market 32.