Vice President of Marketing, K-VA-T
Kevin Stafford joined the Food City team in 1996 when he started as a courtesy clerk. Since that time, he has served in a number of key positions, including Head Cashier, Front-End Supervisor, Helpdesk Manager and Director of Front-End Operations & e-Commerce. In 2016, he was promoted to his current position of Vice President of Marketing. As such, Kevin is responsible for overseeing advertising, creative/design, consumer research, loyalty marketing, special events, including Food City’s sports marketing endeavors and print shop activities. Stafford is a 1998 graduate of Sullivan East High School and holds both a Bachelor’s Degree of Science in Business Administration and a Master’s Degree in Business Administration from Milligan College.
Don’t go into personalized marketing blind, use customer insights as your guide
4:00pm – 4:35pm | Tuesday October 8th
Personalized marketing offers retailers & CPG manufacturers many ways to reach shoppers directly. Yet without guidance, it can be difficult to know which levers to pull. In this presentation, Kevin Stafford from K-VA-T will discuss how customer insights can act as a compass with which to steer your personalized marketing, making sure you arrive at your destination in the most effective and efficient manner.