Eric Le Blanc

Director of Marketing, Deli, Tyson Foods

Xcelerate presentation

Develop the right product: Research, analysis & validated shopper insights

9:00am – 9:45am |  Wednesday October 9th

How do you execute ‘marketing on a human scale’? In this keynote session, Eric Le Blanc will walk delegates through how Tyson Foods approached the challenge of uncovering the deep, unarticulated needs of shoppers to then be meet them in way that is relevant, growing satisfaction and loyalty.

Read the interview with Eric Le Blanc of Tyson Foods, Educate and inspire to make critical connections with shoppers