Category Leadership Lead, Kraft Heinz
Doug Klucker is a Category Leadership Lead at the The Kraft Heinz Company where he began his career in August 2014. Over the past few years, Doug has held multiple roles in Sales and Category Management. As Category Leadership Lead, Doug is responsible for designing cohesive and engaging category strategies, key initiatives, and selling stories across the Northeast Region, integrating consumer, customer, and category trends. Doug graduated from Penn State University, where he majored in Finance and minored in Psychology and Marketing. Doug is an avid sports fan who enjoys golf, tennis, working out, and spending quality time with friends and family.
Driving category growth through customer-centric insights and CPG collaboration
12:10pm – 12:55pm | Wednesday October 3rd
Deriving meaningful insights from shopper data—and converting that knowledge into action—is easier said than done. Topco brought together six of its Members in the “All-In-One” Program -- Hy-Vee, Price Chopper/Market 32, Big Y, K-VA-T, Coborn’s Inc. and Tops – and is providing unique and innovative data insights for primary shoppers. Hear how Price Chopper/Market 32 is leveraging those insights in merchandising decisions. Kraft Heinz will also talk about how it collaborated to bring key shopper understandings to drive sales and loyalty at Price Chopper/Market 32.