Category Leadership Advisor, Kraft Heinz
Danielle Murphy is currently a Category Leadership Advisor at The Kraft Heinz Company, joining in June 2016. Danielle is responsible for developing and integrating consumer, shopper and retailer insights to better inform business decisions across the Northeast region. Danielle graduated from the University of Pittsburgh, where she majored in Business and Psychology. In her spare time, she likes to run, spend time with family, and try new restaurants in the area.
Driving category growth through customer-centric insights and CPG collaboration
12:10pm – 12:55pm | Wednesday October 3rd
Deriving meaningful insights from shopper data—and converting that knowledge into action—is easier said than done. Topco brought together six of its Members in the “All-In-One” Program -- Hy-Vee, Price Chopper/Market 32, Big Y, K-VA-T, Coborn’s Inc. and Tops – and is providing unique and innovative data insights for primary shoppers. Hear how Price Chopper/Market 32 is leveraging those insights in merchandising decisions. Kraft Heinz will also talk about how it collaborated to bring key shopper understandings to drive sales and loyalty at Price Chopper/Market 32.