Burt Boudreaux

Food Channel Category Manager, Link Snack Inc.

Burt Boudreaux is the Food Channel Category Manager for Link Snack Inc. (Jack Link’s) out of Minong Wisconsin. His 40 years of experience in the Food Industry spans store level management, 30 years at Kraft Foods in various rolls, Sales, IT, Category Management, and currently having the time of his life feeding his Wild Side – Jack Link’s style!

Xcelerate presentation

The evolution of the snack consumer

4:35pm – 5:10pm |  Tuesday October 8th

As the meat snack category has grown from its infancy in 1985, the way we look at the category has changed over the years. Understanding this transition through the use of consumer insights and data analytics has been essential in driving category growth faster than the total snacking category. It’s no longer just about the segments, brands, or the traditional attributes of the past, but a shift to understanding consumer need states that will drive category growth and household penetration.